Tag: marketing spend
Glenn Pasch on Alleviating Pain Points in Your Customer Journey
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the...
Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch,...
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team...
Track Your TV Advertising Data to Make Marketing Spend More Efficient...
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's...
