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marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

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Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
marketing budget

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) –...

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On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to...
digital marketing

How dealers sometimes lose focus with their digital marketing dollars

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CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and...

How to optimize and prioritize your dealership’s marketing budget

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 On this week's episode of Auto Marketing Now, Brian Pasch goes In The Lab to illustrate how to optimize and prioritize your dealership's marketing...

How to optimize and prioritize your dealership’s marketing budget

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https://www.cbtnews.com/optimize-prioritize-dealerships-marketing-budget/