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athlete marketing NIL

Is athlete marketing through NIL worth it for auto dealers?

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The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
marketing

5 nuts and bolts of successful dealership marketing campaigns

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For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...