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subprime

Tips for working with subprime customers today

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Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know...
inventory

Used car industry seeing more inventory, all-time high prices

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Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have...
stock

Stock prices are pointing to critical areas in the automotive market

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Tesla’s unprecedented ascension to a household name within the past year comes on the shoulders of truly special vehicles like the Model 3 and...
trucks

Electric trucks expected to dominate in next decade

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New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S....
Ford

As Farley takes helm at Ford, leadership reorganization begins

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Effective Oct 1, Jim Farley took the reins as the eleventh CEO of Ford Motor Company with a mission to strengthen Ford’s automotive operations. Focused...
Beijing

Beijing Auto Show foreshadows automotive retail future

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The 2020 Beijing International Automotive Exhibition kicked off on Saturday, Sept 26 as the first major auto show since the coronavirus pandemic began after...
Edmunds

Edmunds forecasts a ‘roaring comeback’ for auto sales in third quarter

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Retail auto sales will be a turning point for the industry in the third quarter, according to a press release from Edmunds.com. As Q3...
geofencing

How dealerships can use geofencing strategies to target customers

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As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially...
Coca-Cola

Pointers in positive messaging from Coca-Cola

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Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend...
electric vehicles

New wave of electric vehicles set to hit market in coming...

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New model announcements aren’t anything new for the automotive industry as carmakers continuously attempt to keep their livery fresh. In recent weeks, the announcements...