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trade objection

Breaking Down the Trade Objection

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On this week's episode of On the Mark, Mark breaks down one of the top objections at your dealership, the trade-in.
Danny Benites

Danny Benites’ Journey in the Car Business

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On today's show, Mark invites Danny Benites to discuss his successes, setbacks, what he has learned, and what you can learn from his journey in...
negotiations

Logic Ideas You Can Use in Negotiations

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As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On...

Up Your Game on Facebook

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Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate...
body language

Sales Tips from Body Language Expert Dr. Jack Brown (Part 2)

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On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...

Sales Tips from Body Language Expert Dr. Jack Brown

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On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...
fear

The Importance of Overcoming Fear

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  It doesn't matter how much knowledge you possess, the important thing is what you do with that knowledge. Mark talks about the importance of overcoming...
communicating

Combine old-school and new-school ways of communicating

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While there is a place for phone calls, emails, and texts, sending an old-fashioned, hand-written thank you card to your customers may provide a...
performance

Keys to Peak Performance

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Mark Tewart's Keys to Peak Performance: Enthusiasm & Energy Often times, the newest salespeople sell the most cars of anybody on the sales floor. This...
facebook

Up your game on Facebook!

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"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales...