Tag: magazine

Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important...

Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the...

Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the...

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...

Stop Waiting, Help is not coming! By Jeff Cowan Is your fixed-ops profitable?  They should be. Think about it.  If people are not buying new cars then...

Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to...

Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard...

Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...

Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago By Jon McKenna That vehicle service generates the lion’s share...

Intimacy With Automotive Marketing Fundamentals By Glenn Pasch Recently, I was asked what skills does a dealership general manager need to succeed today that weren’t as...