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online car sales

Will online car sales hurt you dealership?

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Change Is Good If You Embrace It By Michia Rorsheen Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role...
dealership operations

Make results matter

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Seizing More Service Department Business & Opportunity! By Michael Roppo Many Dealers, leaders and managers tend not to discover the opportunities to do more business that sometimes...

Tips on how to build a strong Dealership Relationship

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Tips on how to build a Strong Dealership Relationship Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off...

How Football Training Camp Brings Sales

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Editor's Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s,...
automotive marketing

The 10% Solution

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Steps to Delivery on Your Marketing By Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads...
fine tune employees

Fine Tuning Your Employees

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How to make the "Hard Talk", easy By Chuck Sujansky You know that sinking feeling! Your boss casually mentions that “it’s time for your annual performance review”...
sales to service

The Sales to Service Handoff

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Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are all...
connecting with your customers

Connecting With Your Customers

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Don't skip this in your Service Drive By John Fairchild When a customer enters the Service Drive, do you smile? Do you make eye contact? Do...

Women Car Buyers: Top Automotive 10 Brands

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Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
video marketing

Psychology Behind Video Marketing, Emotions and Sales

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It’s All About Emotion By Gina Reuscher In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to...