Tag: magazine

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...

Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...

Having a skilled and talented workforce is central to a healthy and profitable dealership. BY GREG SMITH Just imagine walking through the doors of your dealership...

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...

Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...

Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...

It takes more than just ‘showing up’ to be successful. BY MARK TEWART Woody Allen said, “Eighty percent of success is just showing up.” If that...

Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...