Tag: magazine

CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent...

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with...

Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...

Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...

Ducking responsibility is widespread in dealerships, but ending this bad habit is critical to success. BY JEFF COWAN In my work, I constantly observe a “What...

Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...

Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and...

Knowing what is expected of the F&I manager translates into more fluid deals and higher profits for all departments. BY ARZU ALGAN The main responsibility...