Tag: magazine

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...

Implement a process to tap new leaders, whether based on gut feel or quantifiable criteria. BY KIRK MANZO Why can some new leaders effectively transition...

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...

Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...

Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

U.S. Bank acts before CFPB can, but dealerships may be more amenable than with government intervention on APR. BY CLINT WILLIAMS A second front may be...

Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...

It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees...

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...