Tag: magazine

If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...

After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts...

However, the Michigan family business has been repaid, and then some, in utilities savings and favorable publicity. BY MARY WELCH Ryan LaFontaine estimates an LEED...

Find a quality business development manager who will train and closely watch the BDC staff. BY MIKE HAEG In analyzing more than 300 dealerships’ phone processes,...

Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...

Latest software is scaled to dealership size and segments target customers, verifies income and employment, reports to credit bureaus. BY ANGELICA JEFFREYS Technology is affecting every...

Follow other dealers’ proven steps to recruiting and interviewing promising advisors, and don’t insist they’ve done this job before. BY DON REED This time of...

At the very least, it means more complexity and cost in the F&I process that dealerships or customers will have to shoulder. BY CLINT...

Improve automotive customer experience and pull in more millennial buyers, improve customer experience and increase product sales. BY TONY DUPAQUIER I am seeing more dealers put...

Needs assessment/evaluation/selection is the roadmap to smart hires and weeding out vendors that don’t fit. BY TOM KUKLA Your dealership has enjoyed solid growth over the...