Tag: magazine

Pursue six attributes for your dealership that make salespeople feel challenged and affirmed. BY CHRIS ROLLINS Staff retention has been a major headache for auto...

Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as...

Many parts managers overemphasize wholesale business, at the expense of total dealership profits. BY DON REED What is a dealership parts department’s primary mission? The key...

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...

Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a...

Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk...

Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking...

Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...

Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience....