Tag: magazine

Quickly undertake these changes in pricing, recommending and scheduling. BY ROB GEHRING Every service department wants to maximize its results on repair orders – just ask...

Follow this framework to make sure your oversight of your dealership departments’ compliance efforts is thorough. BY TERRY DORTCH Compliance with federal and state laws...

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...

Worry more about what motivates online shoppers than about your grade, and sales performance will improve. BY DAVID KAIN Very few phrases elicit the level...

Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay...

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...

Dealers should be aware of the implications and options of these trends. BY CHIP WALKER It was a dark and stormy night. No, really. How...

Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for...

You don't want hybird car sales reps, so consider a change in the F&I process. BY MARK TEWART Doesn’t it make more sense to let them...

Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail...