Tag: magazine-sales

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...

CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent...

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...

BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...

It takes more than just ‘showing up’ to be successful. BY MARK TEWART Woody Allen said, “Eighty percent of success is just showing up.” If that...

Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...

Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom....