Tag: magazine-sales
Convert More Women Shoppers To Trucks From Cars
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many...
4 Ways To Ramp Up Your Dealership’s Used Car Sales Velocity...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a...
Hearing ‘No’ From A Customer Should Never Be Taken As The...
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or...
Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS
To some in the retail automotive industry, customers...
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone...
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent...
Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried...
Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA
The ranks of dealers experimenting with salaried salespeople are gradually growing....
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a...
Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons.
BY MARK TEWART
There is a lot of talk...
Take Away A Customer’s Fear Of Buying With A More Positive...
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as...
