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analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

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Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
Facebook account

Strategy Before Tactics When It Comes to Facebook

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When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not...
Marketing Dollars

Make the Most of Your Marketing Dollars

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Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...
Customer-Centric Websites

Using Customer-Centric Websites to Boost Sales

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Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...
NADA Vendor

Your Post-NADA Vendor Checklist

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What to look for when choosing the best marketing vendors for your dealership. BY AMY FARLEY If you’re like many dealers across the country, you recently...