Tag: magazine-marketing

A Team Approach to F&I In The Service Drive By John Stephens Coming out of the 2016 NADA Convention, one of the most discussed topics...

Checking Your Service Department's Health By John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can...

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...

Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to...

Stop Waiting, Help is not coming! By Jeff Cowan Is your fixed-ops profitable?  They should be. Think about it.  If people are not buying new cars then...

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...

Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail...

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing...

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...