Tag: magazine-marketing

Millennials Want Work/Life Balance and Fairness Treatment By: Adam Wright Every time the word “millennials” is uttered, it’s easy to see the eye rolls and groans...

Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value BY AMY FARLEY Not all customers are created equal. That’s something dealers know well, and...

Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in...

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan,...

Consistency is Key By Steve Roennau In December 2013, the Consumer Financial Protection Bureau (CFPB) ordered Ally Financial to pay $80 million in civil penalties over...

How to Ensure Your Kids Have the Needed Skills By Chuck Sujansky  According to Forbes Magazine 90% of American businesses are family owned or controlled. In...

New Vehicle Models Bring Attention to Showroom and Sales for All Inventory BY DENNIS GALBRAITH , and rightly so. It’s also critical for the dealership. When...

Dealer Fights Customer Flight With Prices and Value By Mary Welch Need a four-wheel alignment or cabin air filter replacement but am not sure the dealership will...

What do these changes mean to your ad costs and queries? By Aurko Chatterjee  We thought we’d share some insights on how we think this might...

New technologies Will Require New Insurance Coverages and New Risk Management Strategies BY Jonathan Charak The inevitable march forward of automated vehicle technology (self-driving vehicles) has generated...