Tag: magazine-marketing

As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel...

“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing...

We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future –...

Don't skip this in your Service Drive By John Fairchild When a customer enters the Service Drive, do you smile? Do you make eye contact? Do...

Automotive Customer Service Goes a Long Way By Rian Locadia I am often asked how a small, family-owned operation with limited budgets can compete with the...

It’s All About Emotion By Gina Reuscher In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to...

Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There...

Mike Sullivan Sells Cars and Spreads the Word about the Environment By Mary Welch Mike Sullivan has always been environmentally aware — whether it is surfing, putting...

CHALLENGE YOURSELF By Cory Mosley I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But...

Survey shows trends in financing, experience, technology and demographics By: Byan Ignozzi PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey...