Tag: lifetime value
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...
The New Normal: Turning Good Dealers Into Great Dealers
Going from good to great requires building a customer-centric dealership organization. Customer-centricity is a requirement for the New Normal, which is critical to improving...