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We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Proven strategies to boost your dealership’s website conversion rate

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Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in...
lead nurturing, lead generation

What makes lead nurturing different from lead generation?

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As easy as it is to lump the lead process into a single bucket, several steps are involved, with lead generation as the starting...

The pros and cons of an external BDC for car dealerships

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Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able...

How the right automotive CRM can help during the inventory crunch

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In a time where a chip shortage has led to a decline in inventory available and an increase in vehicle acquisition costs, having a...

3 marketing strategies car dealers should prioritize in 2021 – Mark...

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
loyalty marketing program

Perfecting Your Dealership’s Mobile Website Design and User Experience

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On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321...
leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not...
Sokal

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

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March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
Coronavirus

CBT Automotive Newscast for March 18, 2020

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  Today on CBTNews.com - Wednesday, March 18th, 2020: Coronavirus Virtual Roundtable with Brian Benstock, David Spisak, and Cliff Banks On today’s show, we’re very pleased to...