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newscast

Find, Sell, & Deliver More Cars with this App | People...

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  On today's CBT Newscast for Friday, February 16th, 2018: Larry Dorfman: Find, Sell, & Deliver More Cars with this App Technology does not have to stop...
Larry Dorfman

Larry Dorfman: Why listening to customers is more important than ever

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"The auto industry needs to get better as an industry." Ever hear that statement before? Maybe there are staff members at your dealership that...
newscast

Larry Dorfman: Why listening to customers is more important than ever...

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On today's CBT Newscast for Thursday, September 21st, 2017: Larry Dorfman: Why listening to customers is more important than ever "The auto industry needs to get...

CBT News – May 1, 2015

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On today's show: - Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow's dealership leaders - Larry Dorfman, CEO...

CBT News – April 29, 2015

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On today's show: - EasyCare Chairman and CEO Larry Dorfman explains how to handle warranty marketing scams that your customers may believe are from you -...

Larry Dorfman on Best Training Day Ever success and vision

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Larry Dorfman, CEO of EasyCare, recaps the success of Best Training Day Ever 2015. He talks expansion plans for next year and the vision for...