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Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
LeSage

Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s...

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It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and...
dealers

Autotrader’s Kevin LeSage explains how dealers can regain momentum after the...

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Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...
digital retailing

How digital retailing tools can help car dealers identify customers who...

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Optimism is rising in retail automotive. Today on CBT News, Kevin LeSage dives into a discussion with host Jim Fitzpatrick on how car dealerships...
car dealers

How car dealers can leverage home services to end 2020 on...

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We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly...
leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not...
Autotrader

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...

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In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
Autotrader

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing of Autotrader. In this segment,...
Grant Cardone

CBT News Week in Review: January 10, 2020

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CBT News Week In Review for January 10th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...