Tag: Jonathan Dawson
Create a Unique Customer Experience During the Demo Drive
Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car...
Adding Entertainment to Your Process
Can you entertain your customers just enough to where they enjoy the car buying process and end up purchasing from your dealership? Jonathan Dawson...
Make It Easy, Keep It Easy
Nobody minds paying a premium in return for a more simplified process. Jonathan Dawson explains how making things easier for the customer can boost...
7 Factors to Tip the Scales: Efficiency
Being efficient in the car buying process is important to customers. Jonathan shows you some examples of how to increase efficiency, therefore improving the...
Expertise: 7 factors that can Tip the Scales
On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust...
Elevate the Car Buying Experience to Get the Premium Dollar
What would cause a customer to not only choose to do business with you, but to pay a premium to do so? According to...
Do facility tours build value at your dealership?
We all know the importance of building the most possible value with our clients before presenting the numbers. Jonathan shows you one particular way...
Elevating your authority with customers
You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your...
Doing a demo drive in the drive-thru?
Want your customers to take ownership of their vehicle mentally? Jonathan suggest taking them on a demo drive to one of three different places.
Exclusivity in the car-buying process
What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers...
