Tag: james grace
How to Reduce Your Dealership’s Paid Search Advertising Waste – James...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
Cox Automotive: Winning in Digital Marketing Attribution | Guided Shopping...
On today's CBT Newscast for Friday, April 6th, 2018:
Cox Automotive: Winning in Digital Marketing Attribution
It’s no surprise Cox Automotive: Winning in Digital Marketing...
Bridging the gap from online experience to showroom buying
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive...
Cox Automotive: Bridging the gap from online experience to showroom buying...
On today's CBT Newscast for Wednesday, November 22nd, 2017:
Cox Automotive: Bridging the gap from online experience to showroom buying
Attribution, to some, is connecting online...
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't thought about the next Holiday three-day weekend, maybe you should. It's Thanksgiving, but...
Are three-day holiday weekends still impactful? | Will self-driving cars improve...
On today's CBT Newscast for Tuesday, October 17th, 2017:
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't...
James Grace from Cox Automotive Unveils Their New nGauge Analytics Tool
nGauge is powered by Dealer.com's proprietary Pixall technology and data science, as well as customer research and shopping data from Cox Automotive's other two...
What Are the New Tools You Can Use to Boost Conversions?
On this week's episode of Auto Marketing Now, Brian talks to James Grace, Sr. Director of Analytics Products with Cox Automotive, about increasing website...
Inspecting Your Analytics and Marketing Investments
On this week's episode of Auto Marketing Now, Brian Pasch speaks with James Grace, director of analytics for Dealer.com about the importance of dealers to inspect their...
