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vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

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The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
digital marketing

Does a lack of digital knowledge equal lost profits?

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Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more...
emails

What It Takes to Get Your mails opened?

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  On this week's Kain & Company, David talks about strategies for your internet and BDC operations, specifically email follow-up. David has found that dealerships...