Tag: instagram
Why Instagram is a valuable tool for engaging and understanding your...
Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
Why it’s important to build a personal brand in the automotive...
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes...
Top 3 social media platforms your dealership should actually use
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You...
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
Automotive Marketing to Millennials: Important Lessons From a Survey of Over...
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
How Many Change Agents Work at Your Dealership?
Our industry faces not waves of occasional change -- but constant, everyday change that can help or hurt a dealership depending on how well...
How to Leverage Organic and Paid Content on Social Media
There is no slowing down for Facebook and Instagram.
By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
