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online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need...
loyalty

US auto consumers demonstrate lowest brand loyalty in six years

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New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to...
vehicle age

The Average Vehicle Age on the Road Today Keeps Climbing –...

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New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly...
Brian Benstock

CBT Automotive Newscast: July 29, 2020

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Today's Featured Interview: How Paragon Found Success by Utilizing a Frictionless Business Model - Brian Benstock New York City has worked diligently to flatten the curve...
car

Service Opportunities as Average American Fleet Age Nearing 12 Years

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Google announced on Monday that its employees will be able to work from home into the summer of 2021. While they are the first...
automakers

Automakers Get Creative with Highly Anticipated Vehicle Debuts

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Amidst COVID-19 concerns domestic automakers from Ford to Dodge to GMC are debating whether to post-pone their highly anticipated product announcements or to debut...
automotive

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel...

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Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president...
automotivemastermind

automotiveMastermind: Solving Old Problems with New Products

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automotiveMastermind has had a spectacular past year so it was a must for CBT News to catch up with the behavior company at The 2018 NADA...
diversity

Third Annual Diversity Volume Leadership Awards

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The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of...
IHS Markit

Preferences for autonomy and mobility solutions vary widely by age and...

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New research on consumer preferences for full autonomy in new vehicles finds the technology is not yet popular among a broad audience, according to...