Tag: Ian Cruickshank
Ian Cruickshank: How important is photo and video interaction?
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead...
How important is photo and video interaction? | How new cars...
On today's CBT Newscast for Wednesday, January 3rd, 2018:
Ian Cruickshank: How important is photo and video interaction?
When studying how customers research vehicles, there are...
Don’t Get Owned Marketing Your Pre-Owned Vehicles
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles
Dealerships love to compete on the amount of new inventory they...