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Ricky Lopez on driving more Hispanic car buyers to your website...

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A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in...
Analysis Paralysis

Impactful ways to tap into the Hispanic market | Americans Want...

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On today's CBT Newscast for Wednesday, July 12th, 2017: Several impactful ways to tap into the Hispanic market Hispanics account for more than 20% of the...
hispanics

Why reaching out to Hispanics is important

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Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out...

Are you hesitant about tapping into certain markets because you think...

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Tapping into an overlooked market because of a language barrier...that would not stop some dealership groups...including AutoNation (the largest automotive retailer in the U.S.)...