Tag: Google
What the Google broad core update means for your car dealership
At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality...
Why optimizing Google My Business can lead to high quality traffic
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And...
How to improve your car dealership’s online retailing strategy – Lissette...
Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle...
Brian Pasch on what you can expect from the 2021 Automotive...
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
How to analyze the effectiveness of your car dealership’s Google Ads...
On the latest episode of Auto Marketing Now, host Brian Pasch discusses the groundbreaking research on Google SEM for the automotive industry. Car dealers have...
Why and how to pursue position zero on Google
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't...
CBT News Market Update: How auto marketing efforts will change with...
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...
Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends...
The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business....
