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Google Analytics 4

Is your auto dealership prepared for the transition to Google Analytics...

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As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your...
Automotive Standards Council

Automotive Standards Council sets new benchmarks for upcoming GA4 transition

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework...
GA4

3 basic GA4 features that all auto marketers need to know

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Google will discontinue support for the current version of Google Analytics in July 2023. If you're not familiar with Google Analytics, it's the platform...
Automotive Standards Council

Google Analytics 4 is coming—It’s time to update your website

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
Automotive Standards Council

What is Google Analytics 4 and why does your car dealership...

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Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your...