Tag: Google

Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...

Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people...

Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive...

Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...

On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...

Earlier this week: Average new car prices fell below MSRP for the first time since 2021, Tesla got slapped with a privacy lawsuit, the...

Branding is an essential component of business growth, and as the car market becomes more competitive it is more important than ever for dealers...

Mercedes-Benz and Google announced a partnership on February 22 that will provide "supercomputer" navigation and autonomous driving technology to the automaker's array of vehicles....

Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...

There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include...