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automotive marketing modern retailing

Glenn Pasch shares automotive marketing insights for modern retailing

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Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments,...
marketing

Advertising your dealership to attract new hires – Glenn Pasch |...

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On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...
Pasch

Glenn Pasch on how to curb complacency culture at your car...

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Car dealers are reporting incredible sales and profits in today's market, but is this success also breeding complacency among you or your staff? Have...
marketing

What is your marketing budget really delivering?

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Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent...
Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

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The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...
digital retailing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

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In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick...
Glenn Pasch

Glenn Pasch Shares 5 Tips for Managing Your At-Home Workforce

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked...
Glenn Pasch

Glenn Pasch on the Need for Dealers to Focus on Digital...

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Today on CBTNews.com - Wednesday, April 22nd, 2020: Glenn Pasch on the Need for Dealers to Focus on Digital Retailing On today's show, we welcome back...
team

Promoted to Management? 2 Tips to Run Your Dealership Team

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 Congratulations, you have now been promoted to run a team. So either you have been brought in from the outside or from the inside...
marketing

What Is the Role of a Marketing Manager?

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On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.