Tag: GfK AutoMobility
GfK AutoMobility study uncovers growing consumer resentment about dealer markups
What would you think of a business that ticks off three out of every ten customers? That's what's happening at car dealerships charging above-MSRP...
How are dealer markups affecting brand and dealership loyalty?
While inflation is widely in effect across the country, dealerships have continued to mark up vehicle prices beyond the recommended MSRPs. In May this...
