Tag: Generation Z
Flexible pricing can help make payments more affordable for younger car...
As if the post-pandemic and supply chain issues weren’t enough the last few years…now financial experts are still banging the drum that a recession...
Revived nameplates are making a comeback, and dealers can benefit
The Acura NSX reappeared for its second limited-production iteration in 2016, and it made waves in the industry, even selling VIN 001 at auction...
What Gen Z Wants in a Car
Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of...
Study Shows that Younger Millennials and Generation Z Car Buyers Still...
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...
Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...
On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
How Your Dealership Can Prepare for Generation Z Car Buyers
Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population,...
Reaching Gen Z on Social Media
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into...
The Arrival of Generation Z: Four Insights into Their Buying Habits
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....
Did Trump pressure help create Mazda/Toyota $1.6 billion facility in U.S.?...
On today's CBT Newscast for Friday, November 17th, 2017:
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from...
How to Market to Generation Z
How to Market to Generation Z
Joe Gumm Interviews Renee Stephens VP of US Auto Quality of JD Power