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Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These Challenging...

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  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also...
automotive

Five Ways to Get Teens Interested in the Automotive Industry

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At first glance, turnover numbers for dealerships all across the country don't paint the best picture of the automotive workforce. Cox's 2019 Dealership Staffing...
gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of...
gen z

How Gen Z Changes the F&I Approach and Tips on How...

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Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

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When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still...

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If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...
Gen Z

Does Gen Z Really Prefer to Buy Online?

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There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by...
young people

Gen Z Less Eager to Start Driving

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Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so...
Gen Z

Reaching Gen Z on Social Media

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Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into...

VP of J.D. Power says focus on Gen-Z more

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Joe Gumm talks with Renee Stephens, VP of U.S. Quality with J.D. Power