Tag: Gen Z

Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social...

If your dealership has been making a concerted effort to hire more from the Gen Z pool of job seekers for your F&I positions,...

The youngest demographic to enter the car buying market is the one that is surprising analysts the most when it comes to what they...

Two of the larger generations of car buyers are practically living online. Millennials and Gen Z research everything to not only find the best...

How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...

CDK Global, a leading provider of automotive dealership solutions, recently released findings from a survey conducted by the company to better understand car shopper...

Consumers have been warming to non-traditional notions of mobility like ridesharing, car subscriptions, and alternative last-mile transportation options over the past decade. But when...

In a TechForce Foundation report last year, it was forecasted that the auto, diesel, and collision industries would collectively be short by approximately 642,000...

Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On...

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...