Tag: Force Marketing

In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving...

At this year’s New York Auto Forum, media partner CBT News anchor Jim Fitzpatrick will be joined by John Fitzpatrick, President and CEO of...

CBT News anchor Jim Fitzpatrick sat down with John Fitzpatrick, CEO and President of Force Marketing, at the 2024 NADA Show. Catch all of CBT...

As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle...

Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...

The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...

Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly...

On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host...