Tag: fixed ops
How to amplify the reach of your Google My Business listing...
In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to...
Low-budget marketing tips for your service department
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle...
Three-tier approach to long-term service department growth
A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the...
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...
CBT Automotive Newscast: September 3, 2020
Today's Featured Interview:
Marc Cannon Reflects on AutoNation's Year Thus Far and What's In Store for the Future
In the midst of the pandemic, the...
Service Manager Christa Collins on Training New Fixed-Ops Hires from Scratch
What separates one service department from the next? Some may say the service technicians and the work they do. Today we’ll learn about a...
How Dealer Body Shops Can Navigate the Restart
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at...
CBT Automotive Newscast: August 31, 2020
Today's Featured Interview:
CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx
From the beginning of the COVID-19 pandemic to now, digital marketing in...
Is Your Dealership Charging for Service Pickup and Delivery?
Retail automotive trends are constantly shifting so it’s important to stay up-to-date with the latest information and data so you don't miss out on...
Volvo Car USA Encouraging Tech Careers with Free Tools
Technicians have been a rare commodity for years, spurring companies like Manheim to begin developing apprentice technicians in new and creative ways. However, entrants...
