Tag: first-party data

automotiveMastermind, a leading data and technology provider in the automotive industry, has introduced Showroom to its Mastermind technology suite. Showroom is engineered to convert...

The automotive industry's trusted data and technology provider, automotiveMastermind, has announced a strategic integration partnership with CarNow, marking another significant step in their mission...

LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...

Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far...

In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...

2024 will be another year of significant transformation for the automotive retail environment. Shifting product mixes, evolving consumer demands and emerging ways to leverage...

Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...

During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...

Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...

In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...