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APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

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Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of...
dealers

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

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It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...
features

The Most Appealing Features for Car Buyers Now

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Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram...
connected car

The Growing Impact of the “Connected Car,”: Four Ways This Can...

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Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...
automation

Not Just a Dealer, but a Teacher

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The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose...
features

What are the Most Appealing Features for Car Buyers Now?

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Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate...

CBT News – November 19, 2015

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On today's show: Mike Anderson, CEO of the Rikess Group, discusses the benefits of less negotiating, more explaining Are your customers aware of features...

Are your customers aware of features on their new vehicles?

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The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech...