Tag: Facebook
Making the most out of your marketing strategy in today’s climate
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...
Where the auto industry is, and where it needs to go...
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
How Apple’s latest update could impact your auto marketing
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone.
Since Apple’s latest iOS 14 update officially rolled out in...
How car dealers can leverage Facebook’s new Marketplace tools – Bob...
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for...
How much value does social media marketing bring to car dealerships?
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....
Car dealership advertising ideas to drive success despite the pandemic
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...
Facebook & PureCars joint-study reveals key social marketing findings for car...
Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
Is your dealership capitalizing on the revenue opportunities from service recalls?
On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan...
How to build a strong culture at any car dealership regardless...
With 16 dealerships named to Automotive News' 'Best Places to Work', Bergstrom Automotive had the most dealerships to make the list. On today’s show,...
Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for...
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in...
