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While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

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Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
Facebook Marketplace

New Facebook Marketplace rule restricts business pages from listing cars

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Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support...
Meta

Experience over price: How to boost brand and dealership loyalty –...

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According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the...

Meta’s Bob Lanham on where to focus your car dealership’s marketing...

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How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...
advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And...

3 automotive marketing trends to watch in Q4 with Facebook’s Bob...

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There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...