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Customer

Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty...

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Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core...
enthusiasm

Do You Have Your “E’s” Turned Up Today?

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 Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
hiring

What’s the Upside? Comparing Hiring Experience or Non-Experienced Salespeople

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When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good...
F&I staff

3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’

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Titles. Do they matter and if so, do they matter to the person who has the title or the person interacting with them? In dealerships, as...
active listening

Study Shows Active Listening Leads to More Showroom Visits and Higher...

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Think of the last stellar customer experience you have had. What made it stand out to you? Did they seem like they genuinely cared...
experience

Understanding the Customer’s Shopping Experience

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 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of...
car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

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Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...
surveys

Creating Post-Purchase Surveys That Yield Useful Results

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Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening...
customer experience

Enhancing the Customer Experience at Your Dealership

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Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
customer service

Finding Balance Between Modern Marketing and Traditional Customer Service

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Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer...