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showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
customer

Report shows that 86% of brands aren’t benefiting by tracking CX

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester...
retention

How F&I can play a part in increasing customer retention

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“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important...
referral

Six Steps to Build a High-Converting Referral Program at Your Store

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Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the...
digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time...
retail

Modernizing Your Retail Experience

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
time

Use This Time to Build a Great Dealership Experience for Tomorrow’s...

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While the entire world seems to have hit “pause” as a result of COVID-19, dealerships have two options: Prepare for business as usual once...
car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

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Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
service experience

Does your Dealership Provide A Truly Exceptional Service Experience?

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More and more dealerships seem to be renewing their vows and focusing on the level of service they provide to their customers. Sales and...
jargon

Skip the Jargon When Selling Cars

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Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...