Tag: experience
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
Did the pandemic shorten the path to a more transactional dealership...
Covid-19 hit like a shock wave in March 2020, shutting down dealerships, impelling them to adopt digital retailing (DR) as a low-touch transaction alternative...
Things to consider when hiring an inexperienced F&I manager
Staffing the F&I department can be a tricky minefield to navigate. Do you hire from within and train someone up from sales or do...
Why soliciting reviews is a solid business plan for dealerships
The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For...
Ways to effectively market your dealership
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
Coach, Consultant, and Mentor: How they differ and why it matters
It seems as though we confuse the differences between coaching, consulting, and mentorship. It’s completely understandable because I often see websites, posts and articles...
Three trends in digital engagement that will impact the auto industry...
2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly...
Top four opportunities in driver’s experience for automotive manufacturers
There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog,...
Trim the time in the F&I office for improved CX
An extended in-dealership visit continues to be a pain point for car shoppers with the finance and insurance process often dominating the clock. One...
Rethinking the test drive to unlock new revenue
There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now...
