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NADA Show

Gearing up for NADA Show? Here’s what you can expect to...

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With the 2023 NADA Show arriving later this week, dealers are curious to know what will be presented by the show's organizers. The last two years...

How Salespeople and Managers Benefit from Attending Auto Shows

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The 2020 New York International Auto Show is April 10th to 19th in the Big Apple, one of the most prolific auto shows in...
winter preparedness

Winter Preparedness: What Should Your Dealership Offer?

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Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at...
events

How To Measure the Return On Investment For Automotive Events

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Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
content calendar

Does Your Marketing Department Need A Content Calendar?

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Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...

Gaining Insight on the Customer Journey Using Mobile Technology – Graham...

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In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled...