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When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.

Connected marketing: What is connected marketing and why does it matter...

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Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on...
GM has revised its EV production target for 2024, lowering it to 200,000-250,000 units due to slower-than-expected demand growth.

General Motors adjusts EV production targets amid slower demand growth

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General Motors (GM) has revised its electric vehicle (EV) production target for 2024, lowering it from 200,000-300,000 units to 200,000-250,000 units due to slower-than-expected...
Kia has recalled 2,401 of its newly launched EV9 electric SUVs in the U.S. due to inadequate headliner protection during a crash.

Kia recalls over 2,000 EV9 electric SUVs due to inadequate headliner...

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Kia has announced a recall for 2,401 of its newly launched EV9 electric SUVs in the U.S. due to inadequate headliner protection during a...
Jonah Berger emphasizes the significant impact of language on various aspects of life, including leadership, marketing, and decision-making.

The power of language: Understanding its impact on communication, persuasion, and...

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The words we choose have the potential to shape the world around us. If we select words that are not just meaningful but also...
GM is utilizing the Costco Auto Program to expand its reach, especially with mass-market EV models like the Chevy Equinox and Blazer EVs.

GM leverages Costco Auto Program to boost EV sales amid market...

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General Motors is tapping into Costco Wholesale's extensive customer base to drive sales of its new all-electric vehicles (EVs). The Detroit automaker is utilizing...
Joining us on the latest episode of Inside Automotive is Ted Smith, President of the Florida Automobile Dealers Association.

FADA President Ted Smith discusses challenges and advocacy efforts for 2024-2025

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As you know, dealer state associations tirelessly advocate for their members. In response to recent challenges to franchise laws, the Florida Automobile Dealers Association...
Chevy Blazer EV leases now offer unprecedented value for shoppers

Chevy Blazer EV leases now offer unprecedented value for shoppers

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Chevy Blazer shoppers have a compelling reason to consider upgrading to the new 2024 Chevy Blazer EV this month. Based on dealer incentive bulletins,...
Rivian unveiled redesigned versions of its all-electric R1 pickup and SUV models, the R1T and R1S, featuring improved range.

Rivian redesigns R1 models to enhance range, performance, and computing power

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Rivian has unveiled redesigned versions of its all-electric R1 pickup and SUV models, the R1T and R1S, featuring improved range, performance, and computing power...
Hertz Global has put 20,000 electric vehicles from its global fleet, including nearly a third of its existing EV inventory, up for sale.

Hertz sells Tesla’s fleet amid the slowing EV market

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Hertz Global Holdings has put 20,000 electric vehicles from its global fleet, including nearly a third of its existing EV inventory, up for sale....
Fisker's future looks uncertain following the company fialling to repay a loan, bringing the EV maker closer to potential bankruptcy

Fisker faces imminent bankruptcy after failing to repay $3.5 million loan

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Fisker's future looks increasingly uncertain following a recent 8-K filing that revealed the company failed to repay a nearly $3.5 million loan last month,...