Tag: email
Why automation is a crucial tool in today’s auto industry
In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of...
How dealers can drive leads when inventory slows down
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a...
Keeping Your Service Drive Packed in a World of Social Distancing
As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us.
Grocery and...
Road to the Sale: Selling in the Age of COVID
Why Talk about the Road to the Sale?
We (three) have been in the auto business long enough to cultivate a lot of gray hairs...
Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing
Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded...
Putting a Post-Script After Your Email Signature

Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end,...
10 Ways To Improve the Art of Appointment Setting
Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
The Digital Marketing Tool That Should Be at The Top of...
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown...
How to Prepare for First Email Engagement
When you email customers, it's important to grab their attention right away. This could be the difference between selling a car and losing a...