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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of...
dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a...
social distancing

Keeping Your Service Drive Packed in a World of Social Distancing

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As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and...
road to the sale

Road to the Sale: Selling in the Age of COVID

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Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs...
email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

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Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded...
post-script

Putting a Post-Script After Your Email Signature

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 Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end,...
appointment

10 Ways To Improve the Art of Appointment Setting

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Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
text

Moving from Email to Text Messaging

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On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
marketing

The Digital Marketing Tool That Should Be at The Top of...

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Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown...
email engagement

How to Prepare for First Email Engagement

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When you email customers, it's important to grab their attention right away. This could be the difference between selling a car and losing a...